C Com Digital, a techno digital marketing agency with a successful track record of running impactful campaigns, has ideated and successfully implemented the #StopThePeriodPain campaign for Blue Cross Laboratories. This multi-channel project aims to start important conversations and raise awareness about the common but rarely talked-about problem of period discomfort (dysmenorrhea) in India. It does this by using smart alliances with influencers, creating content for different regions, and reaching out to people online.
A strategy that works in many languages and cultures
C Com Digital created a campaign that uses voices that are relevant to different communities to reach a wide range of people. They did this because they knew that period pain is still a social taboo, even though it has a big effect on people's lives. The campaign reached 12 regional languages through carefully chosen collaborations with influencers, making sure that the message resonates with people in all parts of India. A dedicated resource site (www.painfulperiods.in), smart social media engagement, and outreach to healthcare professionals are all part of the project to make conversations about dysmenorrhea and its treatment more normal.
Fixing a Healthcare Blindspot
A lot of Indian women have period discomfort, but it's not talked about much because of social stigma and false information. The #StopThePeriodPain campaign- An Initiative of Blue Cross Laboratories, Mumbai, directly addresses this gap by giving women accurate information and giving them the power to find solutions.
Chandan Bagwe, the Founder and Director of C Com Digital, remarked, "This campaign needed to go beyond traditional pharmaceutical marketing. There should be honest talk about period discomfort because it is a real health problem. We came up with a plan that works at a lot of different touchpoints, like influencers, educators, and healthcare practitioners. Each one has a message that is specific to their role in helping women's health. The goal was for people to understand that Periods are normal, but Period Pain is not, by offering care and evidence-based answers.”
Panchanan Routray, Sr. Marketing Director at Blue Cross Laboratories," said, "Period pain shouldn't be seen as 'simply something ladies deal with. Working with C Com Digital helped us reach women where they are, in languages they speak, and with voices they trust. This campaign shows that Blue Cross is more than simply a product provider; it is a brand that cares about women's health all over India.”
