Your 2026 roadmap
Explore 12 flagship themes with weekly focuses designed to drive clinical adoption and commercial outcomes. Use search and tags to jump to what matters. Tuesdays 09:30 IST publish; Tue/Thu send tests.
- Weekly newsletter cadence; use the fifth week, when it appears, for recap/bonus Q&A.
Months & Themes
Recurring Digital Franchises
Editor’s Note
Witty, clinical-reality grounded; set the agenda in 120–150 words.
Regulatory Watch (global)
Concise approvals/alerts with impact statements.
Device Safety Radar
Recalls, field notices, corrective actions; clear takeaways.
Deal & Funding Tracker
Bullets + why it matters for providers/vendors.
Clinic to Market
1 mini-case per week showing clinical adoption and numbers.
Data Room Visual
One chart/infographic (capacity, pricing, adoption, outcomes).
Voices
3 expert quotes (clinician, operator, vendor) on the week’s theme.
Buyer’s Lens
Procurement checklist or “5 questions to ask the vendor”.
Content Formats & Cadence
- Weekly Newsletter (anchor): Tue/Thu send tests; publish Tuesdays 09:30 IST.
- Feature (1–2 per month): 1,000–1,400 words; 2 charts + “What to do next”.
- Q&A (2 per month): 6–8 questions; practical, outcomes-focused.
- Explainers (2 per month): 600–800 words; diagram-led.
- Spotlight Video (monthly): 3–5 min; demo + clinician soundbite.
Editorial Ops
- Pitch window: Rolling; prefer T–14 days before the target week.
- Copy deadlines: Draft T–6 days, edits T–3, final T–1.
- Art/Charts: Brief T–5, final assets T–2 (≤400 KB each, web-optimised).
- Compliance: Fact-check & claims review T–2; legal/reg checklist T–1.
Commercial Tie-Ins (tasteful, useful)
- Theme Sponsorship (monthly): Logo lock-up + “Buyer’s Lens” co-created checklist.
- Lead Gen Assets: “Field Guide” PDF per theme; gated download + EDM follow-up.
- Live Clinic (webinar): One per quarter aligned to the month’s theme; on-demand hub.
- Buyer’s Shortlist: Curated vendor matrix (features, integrations, support), updated quarterly.
KPI Guardrails
- Newsletter: OR ≥ 28%, CTOR ≥ 9%, unsub ≤ 0.25%.
- Features/Q&A: Avg time on page ≥ 2:45; scroll depth ≥ 60%.
- Lead Gen PDFs: Conversion ≥ 2.5% of unique visitors.
- Webinars: Registration-to-attendance ≥ 40%; on-demand views 3× live within 30 days.
Collaborate, sponsor, or pitch a story
Email us at ankit.kankar@mmactiv.com or use the quick enquiry launcher below.