Beurer India to touch Rs 500 Cr in next 3 years

Beurer India, a subsidiary of Germany-based Beurer GmbH, a global leader in health and wellness technology company with sales income of Rs 50 crore for the year 2023-24, has set a target of reaching Rs 100 crore by this year end and touch Rs 500 crore in next three years.

Beurer GmbH, which entered India in 2019, currently has a strength of 120 and in the last five years made its presence felt in the Indian market through 20,000 retailers and 10,000 wholesalers spread across tier I and tier II cities in the country.

In a strategic move to enhance its footprint in the Indian home health and wellness sector, Beurer India has announced its ambitious expansion plans and unveiled cricket legend Sourav Ganguly as its new Brand Ambassador.  He will be the Brand Ambassador for the next two years.

Sourav Ganguly, speaking about his new role, expressed his enthusiasm for promoting accurate diagnosis and helping them to lead a healthier lifestyle among his fans and the wider public. "Health and well-being” have always been close to my heart, and I am excited to contribute to Beurer’s mission to improve health outcomes in India," stated Ganguly.

Salil V.S., Managing Director and CEO of Beurer India, discussed the strategic importance of bringing a high-profile personality like Sourav Ganguly on board. "Ganguly’s association with Beurer is more than symbolic. It is central to our strategy of deepening our connection with Indian consumers. His widespread respect, trust and appeal as a sportsperson and a leader make him the perfect ambassador to enhance the visibility of our innovative health solutions," said Salil.

Beurer offers a range of products that include medical devices such as blood pressure monitors and nebulizers, therapy equipment like infrared lights for pain management, and wellness products including smart scales and flexible heating, among others. With a history spanning over 100 years, Beurer has established itself as a trusted name in health and wellness, committed to delivering quality, reliability, and innovation.

Image caption- From L-R - Rohit Saini, Head Sales & Marketing, Beurer India, Salil VS, MD and CEO of Beurer India, Sourav Ganguly and Stanley Joseph, Director of Beurer India