ALPINE WHITE, the Swiss oral-care company known for blending science and tradition in innovation, announces the launch in Brazil of its at-home dental-whitening portfolio. Developed in Switzerland, the Whitening Strips use peroxy-acid (PAP) technology with no peroxide, introducing the first professional-level, clinically tested alternative in the country. Inspired by the purity and trust of the Alps, the products were created to deliver visible results in just three days, with comfort and day-to-day convenience.

“Brazil has been waiting for a truly gentle at-home whitening solution that works without peroxide,” says Hannes Ruh, LATAM Director at ALPINE WHITE. “With our PAP-based Whitening Strips, we’re proud to be the first to bring a peroxide-free alternative to market – meeting Brazilian expectations for efficacy and comfort – now available in more than 2,000 points of sale and growing.”

Based on Switzerland-developed, patented PAP formulas, the Whitening Strips remove stains and help protect enamel without releasing hydrogen peroxide. The technology is supported by published scientific studies demonstrating PAP’s whitening efficacy, with a free-radical-free mechanism designed specifically to reduce sensitivity.