USA’s Identiv and Novanta Partner to Advance RFID Solutions for Medical Device OEMs

Identiv, Inc. , a global leader in RFID-enabled Internet of Things (IoT) solutions, has announced a strategic business development and marketing partnership with Novanta Inc., a trusted technology provider in the medical device and life sciences markets. This collaboration aims to streamline the adoption of intelligent, RFID-enabled solutions for medical device OEMs by integrating Identiv’s advanced RFID inlays, tags, and labels with Novanta’s ThingMagic reader modules and APIs.

The partnership will focus on RFID solutions for medical device and life science OEMs, enabling smart medical devices, advanced diagnostics, and wearables to enhance product performance, ensure proper assembly, and improve patient safety. By combining Identiv’s RFID expertise with Novanta’s industry-leading reader technology, the companies will offer a comprehensive suite of solutions that simplify development and integration for medical device manufacturers.

“This collaboration with Novanta will drive the adoption of RFID in critical medical applications,” said Kirsten Newquist, CEO at Identiv. “By integrating our leading-edge RFID devices with Novanta’s trusted reader technology, we empower manufacturers to enhance intelligence, performance, and patient safety.”

With increasing demands for efficiency, safety, and compliance in healthcare manufacturing, the Identiv-Novanta partnership will provide an optimized ecosystem that simplifies RFID evaluation and implementation, reducing complexity and time to market.

“Partnering with Identiv strengthens our commitment to delivering application-specific solutions,” said Lina Li, President of Precision Medicine at Novanta. “This collaboration supports connected care and medication management, enabling real-time monitoring of key patient vitals, medication compliance, and patient linen tracking—enhancing hospital compliance and safety.”

By combining RFID innovation with advanced reader technology, the partnership between Identiv and Novanta will provide medical device manufacturers with cutting-edge, integrated solutions, supporting the next generation of smart medical technology.